Having video in your business boosts leads then conversions then sales and thus… PROFITS!
Let’s start with a winning fact… videos can make you some serious money… WHAT!?
Adding a product video on your landing page can increase conversions by 80%.
What is a product video? This is a video that effectively demonstrates the benefits of a product (your product or service). While many product videos focus on the features of the product, your product video should concentrate on how the product relieves the pain points of your clients…
For example: creating videos for your websites will allow you to communicate effectively with your clients / using this toothpaste will reduce staining on your teeth.
So to begin with you need to ensure you know your target market and then learn their pain point. What can your product or service do for them? Once you know this then you can create an engaging video for your landing page / website / social media / sign up form to let them know how your product / service can help them.
Video can also lead directly to sales. Studies indicate that 74% of users who watched an explainer-video about a product or service subsequently bought it.
So we better start crafting your product videos now!
Are you actually surprised by the effectiveness of video? You shouldn’t be. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.