Trust is the foundation of conversions and sales. But building trust should be a goal on its own.
The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.
Mark Schaefer, the Executive Director of Schaefer Marketing Solutions says:
“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. Video does it all.
Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.”
Promotional videos build that trust. Some consumers are still skeptical about buying products and services on the internet because they of the fear of being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
A fantastic way to use video to build trust is to ask your clients to provide video testimonials for you. This alleviates any mistrust created from written testimonials and allows your potential customer to see and hear what a wonderful job you do.
Take a look at our Testimonial Video Packages: