We recently attended Abstract Print and Design to film Video Testimonials at their new venue launch party. Tara was keen to capture the brilliant feedback they had received from their clients in video form because of the conversion rate when using video.
Promotional videos build trust. Some consumers are still skeptical about buying products and services on the internet because they of the fear of being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
A fantastic way to use video to build trust is to ask your clients to provide video testimonials for you. This alleviates any mistrust created from written testimonials and allows your potential customer to see and hear what a wonderful job you do.